After Publishing, are you prepared?

After Publishing — are you prepared?

I’m so excited to announce the new book, Love and Blood, is finished and the ebook is available for pre-orders. This book forced me to dig deep and work the trail of breadcrumbs that I have been leaving for a while. I spent months being sure I collected all the old ones and incorporated them into the new book before I began leaving new crumbs for the next book. Writing a series is hard work! If you write a lot of stand alone novels, it would be so much easier but then I love being able to weave an intricate tapestry that blends together the lives of several characters. JK Rowling was a master and I’ve tried to learn from her. I may die before I get it done with the same style and majesty as she managed, but I’m giving it the novice college try!

With Love and Blood put to bed, of course I realized that I’m not actually finished. Now begins the hard part, the part I hate with a passion – advertising and marketing. Ugh. Let’s say it together — UGH.

Fortunately, I had the blessing of a friend who worked as my PA guru over the last two years and she pointed me in the direction of some good marketing and promo information. She is now writing and publishing novels of her own (more on that later), so I’m forced to market myself again, doing all the things that she once managed for me. I hate it. There, truth is told.

There are many marketing and promotion opportunities out there. Some are more successful than others as I have discovered over the years. For me, I like having others help me but this does insist that I trust others to manage promotions. Thankfully, through networking I have met professional and wise folks who will help me by managing blog tours and facebook promos, solicit readers and do facebook and twitter blasts for reasonable prices. I have met some wonderful podcasters who have been kind to me and have helped me by allowing me to advertise or be interviewed and that helps promote my work. I’ve found websites that do newletter blasts to thousands of audience/readers and that saves me gobs of emailing.

Many of the best promotions cost money. Whoever said self-publishing was a cheap way to go, never wrote and developed a quality product or spent the effort to find and advertise to various markets. Promotions cost money. Yes, $10 here or $15 there, a $45 for a month of this or $77 for a huge blast of that. It adds up and for someone who doesn’t sell thousands of books (though I hold hope high), the money is mostly unrecouped. Though I will say with each new book, my visibility improves, my reputation spreads and the want to help promote is stronger. 

So why do it? Well, if I want to be seen and heard I have to try. If I want any audience to spread the word, I need to be seen. And if I want to be seen, then I need to get there the best ways I can. Spending money is a necessity but I try to spread it across the best platforms for me.

Advertising aside, the rest of the marketing must be managed by self through individual posts across social media. The worst of this is the time it takes. Well-managed (a bit every day or scheduled once a week), and it doesn’t eat up your other duties (like life or writing), but again, it requires focus and dedication given to one purpose.

It’s obvious to me why people have secretaries, personal and virtual assistants, spokespersons, managers, etc. Because most people don’t want to do this stuff. It’s a pain. Had I the money I’d hire it off permanently. But, oh well.

Back to the point. Love and Blood is out. I’ve programmed and hired those I need to help me, arranged for emails and promos and the like. I’ll start my own ads and promos this week. And then I cross my fingers and hope for the best.

You can pre-order and get the ebook while it is .99cents. It will go up in October. The print book should be released on Sept 21. You can order signed copies through my Contact page.

If you are self-publishing, be prepared for what comes after the delight of finishing and publishing the final product. The work – the real work – is only beginning! Be prepared to meet it with knowledge of your responsibilities and your wallet. Go into the “afterward” with focus and preparation. As you learned about publishing your book before you did it, take time to learn about marketing before you get there. It will pay off in royalties and dividends. Good luck!

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OTHER NEWS:

The Instagram #pinyourpen campaign is over. I did 57 or so weeks, over a year of Monday morning pens both exotic and novelty. Hard to believe. I’m sure there will be a pen or two coming up but the steady stream is over. It was great fun.

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CONGRATULATIONS TERRI!

My friend and once PA, Terri Wilson is now an author! She has one novella published and a new book releasing Aug 28! Here’s your link. Follow her on Amazon and do check her out. I love this new cover. (I feel like a proud teacher!) This is an up-and-coming author, so invest early!

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What’s coming up for me?

     FIRESIDE WITH THE PHOENIX, monthly LIVE Facebook chat is Aug 30, noon. Come to my Facebook Author Page and share 15 minutes with me.  It goes by very fast.

     I’m doing a live poetry reading on Aug 31 at 10am for The Andi Thought Ladies Thoughtful Book Festival. It’s a free Virtual Festival from 10am-6pm. There are all sorts of goodies going on during, so check it out. Here is a link to more info. I’ll be reading social issues poems. My reading will be on Zoom and there will not be a recording.

     Be sure to sign up for my newsletter because my readers get goodies and info that isn’t anywhere else. Want to be in the know? That’s the secret. Next newsletter is due out in a few days!

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I remain, Yours Between the Lines,

Sherry